Black Eyed Peas – Gotta Feeling Live On David Letterman 06 09 09 HQ
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Customers as Partners $3.48 Effective customer partnership creates customers who return in good times and in bad, customers who say, "I wouldn’t go anywhere else". Using real-world examples, Chip Bell examines the qualities that form the core of all lasting relationships and describes a way of business where personal interactions, not sales, take center stage. |
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Addicted Customers $19.98 Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn: – The two distinct buying personalities that customers employ – How to help avoid the triggers that "turn on" the less desirable personality – Strategies to engage the personality that leads to loyalty and commitment – The psychological prinicples that underlie compelling customer experiences – Real world examples of successful companies that apply these principles |
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Harnessing Customers $13.98 "In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence customer impulse purchasing while providing a valuable service to the customers themselves. Customers get to know about the shopping activities of others (in real time) and respond to these activities. Far from being the answer to all questions in the field, this work provides us with just some of the answers but, more importantly, it naturally opens our eyes to the possibilities that the herding theory can offer." -Ronaldo Menezes Associate Professor of Computer Sciences, Florida Institute of Technology "Mr. Usmani’s "swarm-moves" model appeals to supermarkets because it increases sales without the need to give people discounts. And it gives shoppers the satisfaction of knowing that they bought the "right" product-that is, the one everyone else bought." -The Economist "By calling attention to the interactions between consumers, this work suggests many new, fascinating research questions." -Matthew J. Salganik Assistant Professor, Department of Sociology, Princeton University |
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Why Customers Come Back $7.48 Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again…and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them…right now. |
